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Why you need to be using ChatGPT to build your own website … And why you probably shouldn’t Everyone’s talking about building websites with ChatGPT these days. Fast, cheap, and apparently magical - your mate “who knows a bit of IT” can do it for you on the weekend, right? Or your cousin the coder said they’d knock it up after their day job. Brilliant! What could possibly go wrong? Truth is ... quite a lot. The illusion of easy AI makes it look effortless. A few prompts here, a copy-paste there, and hey presto - a “professional” website. But once it's all done and you check the performance? It might look fine on your laptop … maybe. On a phone? Forget it. Buttons vanish, text overlaps, images stretch like chewing gum. Visitors leave before they even see your services. You’re a builder, roofer, or tradesperson - your job is fixing roofs, not debugging HTML. AI can give you ideas, but a real, reliable site is another story. The hidden costs of “Free” That mate or cousin isn’t charging you - but they’re doing it in their spare time. Nights, weekends, coffee breaks … updates take forever, deadlines slip, and half the features never get finished. The reality is, “free” websites often cost time, frustration, and lost customers. And don’t forget about the extras: AI-generated code rarely includes integrations with your CRM, booking forms, payment systems, or analytics tracking. Without those, your website isn’t really working for your business - it’s just sitting there, looking nice. Future you will hate past you Fast-forward six months: you want to add a gallery, update your services, or track who’s visiting your site. That ‘mate’s code’? A maze of spaghetti. AI-generated pages? Often undocumented and messy. It’s like letting your nephew rebuild your van engine because “he’s handy with Lego.” Sure, the parts might fit back together … but it's unlikely to work, and you’re out of time, cash, and hair. Why experts still matter Here’s why hiring a professional saves you headaches (and weekends): Polished, reliable design: Looks professional and works on all devices. Maintainable code: Easy updates, upgrades, and future-proofing. Full integrations: CRM, booking forms, analytics, payment systems - everything works and talks to each other. Support you can actually count on: When something breaks, someone fixes it - no sweating over ChatGPT at 2 a.m. For IT pros tempted by the “cheap AI site”: remember your hourly rate exists for a reason . Spending hours tweaking a half-finished AI site on your own time is less profit and more headaches than focusing on paying clients and projects that actually grow your business. The Bottom Line AI is fun. ChatGPT is clever. But if you want a website that actually grows your business instead of testing your patience, hand it over to someone who builds sites for a living. A professional-built site on a proven platform means you can: Just get on with your job Rely on your website to work in the background Edit, upgrade, and future-proof easily Add integrations like CRM, booking forms, and analytics without pulling your hair out The best part? You won’t need to do it yourself, or ask ChatGPT what went wrong. Ready to chat?
Are We Marketers, or Just Workflow Managers? This blog is a bit different. Rather than my usual advice on how we can help businesses grow, this one is more of an insider’s note - marketer to marketer. That said, it translates across every modern business: the more obsessed we get with the numbers, the more we risk losing track of the people we’re speaking to, and the human side of what we do. Because let’s be honest - we’re drowning in tools. Dashboards. Automations. Segments. Journeys. We can track every click, analyse sentiment, build workflows that react instantly to behaviour. It’s dazzling. But sometimes it feels like we’ve all become… workflow managers. Optimisers. Spreadsheet whisperers. That’s not what drew most of us to marketing in the first place. We came for the creativity, the psychology, the Jedi mind tricks of persuasion. The thrill of knowing that the right words, or the right idea, could change how someone felt about a brand. Don’t get me wrong - I love the tools. I’ll happily dive into GTM, slice up sentiment analysis, or track a user’s every twitch on a landing page. The problem is when the tools start doing the thinking for us. If you’ve ever sat staring at a dashboard, hypnotised by numbers, you’ll know the feeling: look how much we can measure! But buried in all that data is a real human being with a real story - and you can’t always plot that on a line graph. This is where the gut comes in. Not the “ignore the data” gut, but the instinct that whispers: “This copy feels flat.” “This idea could surprise them.” “This isn’t what they want now, but it’s what they’ll need soon.” It’s the Mad Men spirit. It’s the messy brainstorm scribbled on napkins. It’s allowing ourselves to fail, laugh, and learn. It’s remembering that optimisation isn’t just fixing problems - it’s discovering something unexpected. Think back to the campaigns that stuck with you. “Share a Coke.” Spotify Wrapped. Dove’s “Real Beauty.” None of them were the result of workflow optimisation. They came from marketers willing to play, imagine, and - crucially - feel what their audience would feel. If we reduce ourselves to workflows and automations, we risk losing the magic. And marketing, at its best, has always been part magic. So, yes - let’s track, automate, optimise. But let’s also stay mischievous, curious, and just a little reckless. The future doesn’t belong to the workflow managers. It belongs to the ones who still know how to make people feel. Ready to chat?
