Logo

Case Study: EMMERGY FX - eCommerce effects pedals

What did the client think?

A few words from Michael ...

"I came to Danny just because I knew he did web stuff and knows guitar pedals -  so seemed a no brainer to me.

Not knowing at all what to expect I found Danny both understanding and full of ideas, and he made the whole process so simple for me, even writing most of the text I needed from just a few sentences I provided him.

I could not be happier with the final website, customers say they can navigate to and around the site really well, and love the service so much I use it for all updates and changes"

"I could not be happier with my website"

A man wearing glasses is using a magnifying glass to look at a circuit board
A laptop , tablet , and cell phone displaying a website.

We worked with Michael to create an eCommerce site that was creative, unique and easy to navigate for customers.

A screenshot of the homepage of a website called emergency fx.
A screenshot of a website that says `` who is emmergy fx ''.

Michael needed an online store and a platform to demo products.

Client: Emmergy FX, Guitar Effects Pedal Builder


Objective:
Michael, the owner of Emmergy FX, approached us needing a website to help his guitar effects pedal building business grow beyond the limited reach of social media. He wanted to expand globally, creating a professional online presence that would attract customers from around the world. The website needed to include e-commerce functionality to handle sales, taxes, and customer service communication effectively.


Challenges:

  • Design a website that reflects the unique appeal of Emmergy FX to its target audience.
  • Transition from a social media-based customer base to a global online presence.
  • Set up an e-commerce store that handles products, taxes, postage, and customer data collection for customer service.
  • Write engaging copy and blog content to connect with potential buyers and promote the brand.


Solution:
We collaborated with Michael to develop a site that met his vision and requirements. Michael provided a few key sentences about his business, and we expanded on those ideas to create a user-friendly, visually engaging website.


Key Features of the Site:

  • Unique Visual Design: A customized layout that appeals to guitar enthusiasts, highlighting the creativity and craftsmanship behind Emmergy FX pedals.
  • E-commerce Integration: A fully functioning store where products are added, managed, and sold. We also trained Michael on how to manage sales, taxes, and postage, ensuring the smooth operation of his online business.
  • Customer Service Tools: The site captures customer details and allows for streamlined communication and service follow-ups.
  • Engaging Copy and Blog Content: We created content that resonates with the niche audience, from product descriptions to blog posts that keep the site fresh and engaging.


Results:
Michael’s website has been a resounding success. His pedals are now sold globally, with recognition from high-profile buyers and features on industry-leading YouTube channels. Sales have remained consistent, and he has seen a strong return on investment.


Here’s what Michael had to say:
"Not knowing at all what to expect, I found Danny both understanding and full of ideas, and he made the whole process so simple for me"


Visit Emmergy FX website

Need an easy to manage online store?

Start your eCommerce business with a website from Head On

Related Projects

Share by: