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For small businesses Google PPC advertising is an invaluable tool to boost online presence and grow revenue.

Responsible Google Ads management

Get found when people search with Paid Ads

What is PPC?

Don't worry, we get asked this question a lot. Many customers come to us unsure about what PPC really is—so here’s a quick breakdown:

Pay-per-click (PPC) advertising is a powerful strategy for small businesses to achieve fast, targeted results across multiple platforms. Whether it's Google, Bing, Meta (Facebook and Instagram), Reddit, or other display networks like social media ads, PPC allows you to reach potential customers precisely when they’re searching for or engaging with content related to your products or services.

One of the key benefits of PPC is the ability to generate immediate visibility and drive highly qualified traffic to your website. This makes it an ideal option for businesses looking to quickly boost sales, generate leads, or grow brand awareness.

PPC works on a bidding system, where advertisers bid on specific keywords or audience segments.

Platforms like Google and Bing run auctions to determine which ads to show when users search for those keywords, while social media platforms like Meta and Reddit allow you to target specific interests, demographics, and behaviors. However, winning these auctions isn’t just about having the highest bid; ad quality and relevance play a crucial role. Factors like the quality of your ad copy, the user experience on your landing page, and how well your ad matches user intent are considered by all major platforms.

Whether it's search ads on Google or Bing, or display ads on Facebook, Instagram, or Reddit, the right combination of well-crafted, engaging ads and high-quality landing pages can outperform higher bids, helping you stretch your budget further.

Effective PPC campaigns rely on a combination of carefully selected keywords, compelling ad copy, and, where applicable, striking visuals. Across all platforms, ads can be tailored dynamically to match users' specific search terms or interests, further boosting relevance and performance.

An experienced account manager oversees your PPC campaigns across all platforms, making real-time adjustments to bids, refining keywords, and optimising ad performance. This ensures your ad spend is used efficiently, maximising clicks and conversions. With ongoing management, your small business can achieve a strong return on investment, even competing effectively against larger players in the digital space.

By choosing Head On Creative Copy and Design, you can be confident that your PPC campaigns will be handled with precision and expertise. Book a call with us today to discuss your specific needs and start optimising your website for success.